Time flies!

More than 25 Years of Retail History

Our aspiration: Schwitzke Worldwide

At Schwitzke, we are cosmopolitans; the orientation of the company is international. 200 employees think, plan and construct in our six locations: Düsseldorf and Berlin, Paris and Krakow, Dubai and London. The team is as multi-facetted as it is multitudinous: 18 professions – from architects to product designers – are represented, as well as 23 nationalities, who all have the most diverse experiences, but who ultimately speak the same professional language.

All of our clients can be sure that they will have a contact person who speaks their native language. This is necessary because several hundred projects are realised every year – all over Europe and increasingly in the Middle East and in Asia. What was our aspiration again? Schwitzke worldwide.



1989

One man gets off to a flying start.

The foundation. Karl Schwitzke opens Schwitzke & Partner, the architecture and design company for retail and store concepts.

1990

Adidas is just the beginning.

The breakthrough. The design professionals gain Adidas as a client and plan and construct the design centre for Adidas shoes. Many other projects follow.

1991

Schwitzke x 2.

Karl’s brother Klaus Schwitzke strengthens the management team.

1991

Shop is top.

The era. The shop-in-store idea catches on. Schwitzke & Partner realises it: for Street One, S. Oliver, Gerry Weber, Esprit and many others. The future belongs to brand staging in the retail trade.

1992

And the winner is...

The company develops the first German concept store for Ipuri. The crowning glory came from the German Architecture Museum, who praised it as the Most Innovative Store.

1996

Pure luxury.

The luxury segment is added – with stores for Hermès, Burberry and Yves Saint Laurent.

1997

The retailer becomes the brand.

The collaboration with C&A opens up completely new dimensions with regards to space, quantity and orders; an individual store design is followed by an ultra-innovative façade concept. The success attracts other retail companies: Wöhrl, Sinn Leffers, Kaufhof, Karstadt, Ludwig Beck.

2000

Diversity of business sectors.

From the strategic pillar – fashion retail – to new shores: tourism, financial services, cosmetics. New brand concepts are developed for TUI and Advance Bank.

2002

He who plans must also construct.

Our growth accelerates yet further with the foundation of Schwitzke Project as a general contractor for shopfitting. We not only plan, but also construct the first shop-in-stores for Bianca.

2003

An icon for consumers.

The new design of KaDeWe in Berlin sets standards. The Karstadt Premium Group is born. Schwitzke & Partner becomes familiar with many new product ranges, thus covering the entire retail sector. The international appeal comes all by itself.

2004

New dimensions.

Schwitzke Project constructs the first turnkey-ready store for Tommy Hilfiger in Berlin. Many others follow.

2006

The basis for further growth

The foundation of Schwitzke GmbH as a holding company for further international expansion.

2007

A top vintage year.

Turnover reaches the 50 million mark with the client Tom Tailor. Right from the start: a large-scale order with 600 projects in 20 countries.

2008

Expansion into the Gulf region. Top brands in our portfolio.

The foundation of the Schwitzke & Partner Branch Office in Dubai to develop relations in the Middle and Far East. Schwitzke gains a good reputation in the Middle East with projects such as Marina Home Interiors.

Furthermore: Schwitzke Project realises its first own store for the most valuable brand in the world in Munich – a prelude to many other extraordinary projects in the whole of Europe.

2010

Invigorating brands, giving them a face.

The foundation of Schwitzke Graphics GmbH for strategic brand consultancy and branding.

2010

Internationalisation.

The international breakthrough for Schwitzke Project gets underway with the realisation of projects for leading brands with an international reputation attempting to enter the German market: Hollister, Cotton On, Bose, Tommy Hilfiger, Hackett and more. Equally important: the French market is conquered with Printemps in France.

2011

The future lies in the East.

The foundation of Schwitzke Górski Sp z o.o. based in Krakow to develop relations in the Eastern European market. Schwitzke now acquires clients such as LPP, Wojas and Komfort

2012

The new world of shopping.

Turning shopping centres into brands: new mall design and innovative store façade concepts for mfi’s Pasing Arcaden. The cooperation of tenants and property owners is redefined. Awards come pouring in: “Best New Shopping Centre in Europe” (ICSC Award) and “Best International Retail Development” (International Property Award). The logical consequence? More shopping centres designed by Schwitzke.

2013

Vive la France!

The foundation of Schwitzke France SARL to further develop relations in the French market. Schwitzke acquires clients such as L’Oreal, Zadig & Voltaire and Printemps.

2014

Business sector expansion.

The foundation of Schwitzke Lab GmbH for strategic brand consultancy. The brand experts Karl and Klaus Schwitzke advise companies with regards to product range, brand positioning and the customer journey, amongst other things.

2015

Middle East = mega market.

With the Virgin Megastore in Abu Dhabi, the British global corporation realises the fundamental repositioning of its brand thanks to the new product range and store concept by Schwitzke & Partner. The store receives all of the major awards in the sector.

2015

Bon appétit!

Concepts for food & beverages are now in demand! Clients, such as Vapiano and Manufactum, Heinemann, Natsu and Ben Green, open the door to a new sector.

2016

Now planning and constructing in Dubai.

Schwitzke Project expands its market for turnkey construction with the foundation of another branch in Dubai.

2016

Great world of work.

Atmosphere in the workplace: a key issue for Schwitzke clients, too. Orders, such as planning the Virgin Offices and expanding the C&A Headquarters, are the best evidence of this.

 
...and the success story continues...