Repositioning of French Discount Chain MacDan

French discounter reopening with new shine

MacDan, a French non-food discounter, opened the first stores with its new retail concept in Perpignan and Béziers. The storedesign for the brand’s repositioning was created by Schwitzke & Partner, Schwitzke Graphics developed a holistic coporate design and instore branding.

Thanks to a striking design language, the discounter sets itself apart from its market environment and follows the requirements of its target group closely by presenting itself as a convenience store.