MCM with new store in London
Schwitzke Transfers Retail Concept: MCM, a luxury fashion brand, opened a new store on Conduit Street in Central London. Based on the existing concept provided by MCM, Schwitzke & Partner transferred the design to the 200 square meter sales area in the new shop. The new store captivates its customers with contrasts and creative use of materials: A rough building shell made of gray concrete with an open ceiling is combined with noble elements with bronzed surfaces, mirrors and wood. A wooden cube in the middle of the store, which connects the two sales levels in combination with an elaborate staircase, is a special eye-catcher.