Seventh Sense for perfect implementation: ‘7 for all mankind’ trusts Schwitzke Project for store in Berlin
Perfection is not only a feature of the jeans from cult label 7 for all mankind, but also of Schwitzke Project’s work. So it is no wonder that the popular brand relied on the store-building experts from Duesseldorf when it opened its new store on Berlin’s Kurfürstendamm on June 28, 2011.
The store’s construction was implemented in record time: Schwitzke Project had only three and a half weeks to complete the fit-out works. The staircase was especially challenging: Its open steps were to be transformed into a closed staircase with the same concrete look as the store’s walls and floor. To this end, Schwitzke Project installed a wooden construction, which was delivered in parts and assembled in the store, and applied an epoxy-resin layer to achieve the requested color tone.
Thus, within only a few weeks, Schwitzke Project could demonstrate on an area of over 100 m² that a well-built store does not differ much from a pair of cult-label jeans: Everything must fit just perfectly.