Nivea – a fresh view on the Alster.
On the 15th March 2012 Nivea reopened its new brand and beauty store in Hamburg. Schwitzke & Partner design office developed the concept as well as managing the fit-out of the 692m² store. The interior realises the brand’s classically clean and healthy image. Pure white and clear Nivea blue define both the sales and wellness areas.
As in their Berlin store, Nivea’s giant blue ball lies at the centre point of the concept. Here with a multi-media function. A Nivea blue cylinder links the store's three levels.
The first floor is defined as a ‘wellness’ area. A centrally placed pendulum light, arm chairs and a flowered carpet lend a living room atmosphere in the waiting area. The cabins are comfortable and feminine as are the service and self service area. The new styling and manicure area treats the customers with a view over the Alster.
Schwitzke & Partner thanks Nivea for the productive team work.