Schwitzke & Partner, Schwitzke Project
15.03.2011
New Fan-World opened in Werder Bremen’s stadium
Schwitzke & Partner stages the brand of Werder Bremen.
A fan shop like a love letter- the new 440 m² Fan World is an emotional and iconic store directly in the stadium of German football club Werder Bremen. Schwitzke & Partner has developed the unique concept and has thereby set a benchmark in brand architecture. The emotional link between fans and club has been staged with many loving details and runs through the store like a green thread. The groundskeeper’s old bicycle is integrated into the store design as well as the dents hammered into a garage door by the club’s players and the green stadium seats in the changing rooms. A Schwitzke patented penalty shooter raises the pulse as the fan becomes the man of the hour standing in front of the all too small goal. On the walls, graffiti by local sprayers depict the club’s trophies and large-format photographs of the home-support stands reflect the atmosphere in the stadium during games. Werder Bremen, a club like a family - this feeling is now brought to life in the new fan shop.
Implementing ideas, realizing designs and building emotions are cornerstones for Schwitzke Project’s work. These abilities were especially in demand during the implementation of the Werder Bremen fan shop. Which sprayer meets the design requirements? Which garage door conveys the requested ambience? Which is the best treatment for walls and floors? Schwitzke Project implemented all finishing and fit-out works as well as the furniture of the fan shop with its usual efficiency and attention to detail..
