RETAIL CONCEPT

FOR BÖ FASHION

BÖDEKER DEBUTS THE FASHION JUNGLE

Schwitzke managed to land a true location with the Bödeker Fashion House in Speyer: Under the motto “Fashion Jungle”, Schwitzke & Partner developed a retail concept that, with bold storytelling, converted the former industrial space into a 2,000 square-meter adventure zone for browsing and discovering. The challenge in this project: creating a consistent brand experience in the store and beyond. The white base concept here meets an improvised loft style and coordinated color

accents that are supported by the store’s branding. Shelves and furniture are intended to remain as neutral and flexible as possible so that the store and product presentation can respond to any possible challenge. Why not simply turn the entire store into a pop-up area? With its design and offering, the new store meets the desire for a gathering place with a curated selection by the retailer. A place that is constantly changing and growing, giving customers something new to see every time.