TRANSNATIONAL

RETAIL CONCEPT

INTERSPORT OPENS FUTURE STORES

Address customers better, increase emotionality and use more digital elements: With the motto ‘sport to the people’, Intersport positions itself as a contact partner offering high-quality services and advice. Schwitzke & Partner developed a transnational retail concept for the purchasing association, which was initially rolled out in Athens, Berlin, The Hague, Dublin and Copenhagen. Highlights are

the newly created areas Action Place, Pro Place and Experience Place. Here you will find in-depth customer dialog with special service and advising centers, seasonal theme execution, and inter-
active elements such as a soccer simulator or
foot scanner. Displays, touchscreens, digital fitting rooms and the use of virtual reality technology, holograms and magic mirrors support a wide
array of sales experiences for the customer.