“I WANT” INSTEAD OF “I NEED”
As long as you have fun: For Schwitzke’s designers, the core message of the MediaMarkt brand was the guiding principle for the new store concept. It resulted in a marketplace-like concept that presents the electronics retailer as a source of ideas and inspiration. Individual theme areas in the form of freestanding pavilions closely combine MediaMarkt’s product range with the attributes of adventure and pleasure, offering the store visitor authentic added value with an interactive nature. One example is the gaming area, where video game fans can immerse themselves into their world, or in the cookery studio where people are cooked for and fed live using the devices on sale. The areas of home &
entertainment, beauty & health, coffee & tea and smart living are also emotionally charged. There is a focus on active production, physically experiencing products, and on-site inspiration from events or campaigns. Shopping according to the motto “I want” instead of “I need”!
The entire area has a laid-back, improvised character with newly developed highlight furniture made of light wood, which taps into the origins of the brand and the early product furniture made of European pallets.
The columns in the store clearly structure the area and, using integrated screens, communicate the MediaMarkt brand using supplementary price, product and campaign information.