NEW RETAIL CONCEPT
NEWOUNSA OPENS NEW STORE
Lebanese multi-brand retailer NewOunsa opened a new boutique in the Beirut residential area of Hazmieh. A diverse women's collection of select German labels are showcased on
450 square meters. As a German company, Schwitzke developed the retail concept and implemented it on site. The even entry area is
a special feature that accentuates the store’s individuality and the brand’s style. By taking the elaborately crafted marble steps, people can
reach the five-meter deep sales floor: A large room with cool and smooth materials that exude a fresh and elegant environment. Exclusive brands such as Steffen Schraut, Marc Cain, Oui and Drycorn can be accentuated and highlighted in their own thematical sections there. White and black marble, polished stainless steel, glass and leather, togeth-
er with an elaborate lighting concept via open ceiling slots, create an elegant shopping atmosphere.