MULTILABEL CONCEPT

FOR THE SPORTINA GROUP

LIFE IS A CATWALK

For Slovenian multi-brand retailer Sportina and its premium brand XYZ, Schwitzke developed a new marketing strategy and a trend-oriented store concept that was implemented in several center stores in Southeast Europe and Austria. At the center of the store is a visual catwalk that underpins the core message of the retailer, which specializes in individual looks: “Looks count and styles gain”. The catwalk combines more than 40 premium brands for women’s

and men’s fashion such as Armani, Moschino, Superdry and Trussardi, which are showcased in a studio-like atmosphere. A particularity of the product line: the percentage of accessories is equal to the fashion product line to offer customers an attractive entry point into the premium segment. Modular merchandise furniture made of natural wood create exclusive boutique niches in which there is a special focus on merchandise and styles.