DESIGN IN ALL ITS DIVERSITY
WE ARE READY FOR EVERYTHING.
We think up and realise a wide range of retail formats for our clients: from corner shops, through shopping centres, to international rollouts with dozens of branches. Due to digitalisation, nothing is the same as it used to be in the retail trade – especially the expectations of the customers. Pure consuming is a thing of the past.
They now want freedom and information, inspiration and experience. Retailers must show their customers that they have a clearly defined approach and demonstrate their mindset to them. And they must convey this consistently and harmoniously. From the product selection and the service portfolio, through the atmosphere in-store, to the visual appearance of the brand in all points of contact to the customer.
More and more football clubs are placing a greater focus on their strong brands as part of their professional development. They are recognising the potential outside of the stadium and are extending the ‘experience factor’ to the fan shop. And their passionate fan communities are certainly grateful to them for it.
We have to meet completely different demands for premium brands who are entrusting us with the design of their flagship stores. In those stores where the heart of the brand really beats and where the brand can truly show its best side, creativity, brand expertise and implementation expertise must interact harmoniously, and the design and quality must be really special in order to support the brand experience.
If you have seen any of the first generation of shopping centres, then you will have immediately noticed that modernisations and revitalisations are long overdue and that the potential of brands has seeped away. That is why we are developing more and more design concepts for shopping centres with clear unique selling points. This allows us to create sites with a character of their own in which real brand experiences can happen and which can be easily integrated into and which add real value to city centres – rather than leaving them to die out.