BRAND DESIGN

FOR BEN GREEN

Fast food becomes good food

Fresh and healthy food, prepared quickly and to be enjoyed on the go- that’s the concept behind Ben Green. The gastro concept combines the speed of fast food with good nutrition, using only fresh and high quality ingredients in its seasonal dishes. Schwitzke Graphics is developing the whole corporate identity for the

start-up company, including logo, typography, color and image world. The design is fresh and clear, modern and dynamic, reflecting the brand positioning of Ben Green. The hand written logo exudes personality and friendliness. The bold Pop art inspired colors give the visual language vibrancy and clarity.