The branding foregrounds craft and customer focus.
In Landau the gardening and floristry center Blumen Gaab has a new and authentic look. Schwitzke ID developed comprehensive instore communications with photographic and filmic elements, designed advertisements, invitations and flyers, as well as external communications for the brand.
The themes of craft and the Gaab family are the central motifs, giving the company a personal and emotional style. The classic heated hall was transformed into an atmospheric shop concept.