Turning the employer brand into an experience
For the 3,500m2 Düsseldorf headquarters of the fashion store C&A, Schwitzke ID developed a striking branding concept that is carried through to the office areas. In the entrance area history meets modernity: the walls of the lobby are decorated with a timeline showing the key milestones of the company, with Twiggy, Elvis and other popular figures of past decades to welcome visitors.
The walls of the conference rooms on the six floors are decorated with images that convey the spirit of the brand. Wallpaper made from fashion magazines or collages of historical portraits and fashion illustrations give the rooms dynamism and connect tradition with modernity.