Being a fan. Loving Schalke 04. Living royal blue.

Come on, Knappen!

There are people that fall asleep in royal blue and wake up in royal blue. In Schalke bed linen. For these people, we have branded several fan shops, we have brought the spirit of the Schalke arena to the CentrO shopping center. Kick-off for merchandising. We have translated the Schalke mentality into a graphic alphabet with pictograms, player silhouettes, 04-chant: “Put the pressure on now”. 

The design warms every fan’s heart.  A timeline on the floor commemorates the 110 years of club history. On all of the 44 m2, the brand is alive, the stadium is throbbing. Because we can create an atmosphere with language, typeface and design. We are proud to be a Schalke fan.