Future concept

for “Plants & Co.”

Communication concept and visual language 

For Sagaflor AG’s system group grün erleben, Schwitzke developed a garden center future concept that builds on current social trends. The key motif for the repositioning was to emotionalize the nature theme: Pflanze & Co. as a new life attitude, enabling the customer to experience and feel the green lifestyle.

The product is in the center, the respective trade partner will be highlighted within the overarching concept. The comprehensive graphic language, conveying brand values and personality, includes images and advertisements, with stylized garden consultants in a cartoon style, as well as a guidance system to orientate customers.