GRAPHIC CAFÈ CONCEPT
Garden center becomes an eatery
The garden center sector had already recognized the potential for combining dining with shopping. The grün erleben group wanted us to design an overarching café concept. Schwitzke ID built on the basic design concept and expanded it to the dining context to present the brand as an eatery. Grün erleben’s core values of naturalness, honesty, quality and personality were brought to the fore to create a tasteful, natural experience.
The theme of gastronomy was communicated by strong images of products and people. Coordinated color palettes create a link to grün erleben’s overall presence. Seasonal trend colors are also available alongside the established color code for the year-round food and drinks menus. They are also used for goods on offer in the store, as well as offers in the café. They connect the different product worlds and facilitate combined purchases.