Nature with a system
Putting the product and nature in the focus- that was the objective for the new packaging design for grün erleben group’s own brand products. Like the overarching store concept, the range of soils, fertilizers and barks needed to convey naturalness and enable the customer to classify them intuitively. Schwitzke ID developed a design system which replaced the original base color of strong red with calmer
white and uses large photos to communicate the natural end result. Color codes were assigned to the different product types and side placement of the product name made it easy to see, even when stacked, which sack contains which product. The consultant figure Grünie was developed for grün erleben to give additional extra tips on products and usage.