Bode feel in the workplace
To extend the brand Optiker Bode from the stores into the workplace at the new headquarters, Schwitzke ID developed the office branding for the Hamburg family company. With the focus on the CI color yellow and the abstracted motif of glasses or lenses, we developed wall graphics, highlight elements in the form of oversized glasses, as well as an orientation system using circular graphics
and lens-like glass signs for room names. Framed slogan graphics in yellow and white complete the communication points such as the seating area of floor spaces. The wallpaper patterns used throughout the spaces contain exotic plants, giving e.g. the cafeteria a fresh touch of the Baleriac island of Ibiza, the favorite holiday destination of the company owners.