VISUAL IDENTITY &

ONLINE SHOP FOR SELEKTEUR

Life is awesome, don't buy crap …

that’s the concept behind Selekteur. The concept store and online shop of the fashion reseller only stock high quality products and timeless classics which have been a feature of

wardrobes and homes since the 50s. The objective was to develop an authentic design language, including the logo, web design, storytelling and packaging paper in the store.