VISUAL MERCHANDISE CONCEPT & WORKSHOP
Redesigning the presentation of goods
For the textiles specialist Walbusch from Solingen, Schwitzke Graphics developed an individual visual merchandising concept to match the new store design. The objective was to appeal to other target groups as well as existing customers with the presentation of
goods. In a joint workshop with the client we present and provide training on the key points.
An extensive visual merchandising handbook illustrates the concept for Walbusch’s employees and explains the individual steps for daily handling of the goods.