BRAND DEVELOPMENT, BRAND BOOK & INSTORE COMMUNICATIONS

FOR XYZ SPORTINA

The world as a catwalk

How will the brand communicate with its customers in the future? This question is at the forefront of our target group-oriented brand positioning and branding design for the premium fashion brand  XYZ of Sportina Group. XYZ’s new store presents the brand as a skillful fashion adviser which reflects the newest international fashion trends in its curated product offer. At the center of the store is a long catwalk which underlines the core

message of the retailer specializing in individual looks, that ‘looks counts and styles gain’. The perception of the brand, the passion for fashion and the individuality of their customers are enhanced by the clear instore communication: wall graphics, typography, displays and suitable content for screens create a coherent visual identity. For future expansion attempts, the brand values will be summarized in a brand book.