FORMULATING EXACTLY WHAT BRANDS WANT TO SAY.
The ‘classics’: grand statements, little content versus a lot to say and no idea. What a brand says – and where and how it says it – is an integral part of its strategy. We have good knowledge of all parties – brand, consumers, channels – and know how to position the crucial messages of a brand in the appropriate places. From the tagline, through brochures and magazines, to the digital presence.