THE POWER OF THE ROOM. MORE THAN JUST FOUR WALLS.
TURNING NEUTRAL SPACES INTO BRAND SPACES.
Rooms only become more than just “four walls” when people fill them with life. When they are the place for interaction, involvement and staging, real encounters and long-lasting experiences. When we transfer brands into the third dimension, our perspective is therefore always that of the visitor. We look at things through the eyes of those who will discover and experience the brand in the respective spatial environment. After all, we believe that the brand space is not limited by the floors, walls and ceilings in the store, but that it is only limited to the contact points with the customer.
All the places in which people encounter the brand in a professional capacity and are able to identify with it are also included in this: neutral spaces where the actual sale transaction does not take place, but which nonetheless should become brand spaces, including offices, headquarters and stadiums. That is why we think about brand design and branding in a “spatial” context from the outset. Ultimately, a concept must be able to function in all dimensions.