Hugendubel Schwanthalerhöhe News EN

Schwitzke Project

Hugendubel opens at Forum Schwanthalerhöhe in Munich


For our long-term client Hugendubel, one of the largest owner-managed book retailers in Germany, we implemented a new retail space! The store with an area of 340 qm is located in the newly developed shopping center Forum Schwanthaler, which opened its doors in Munich’s Westend this Thursday 6 June.

The construction follows the brand’s store concept that was revealed in November 2018 with the Flagship Store at Munich Stachus and developed by our sister company Schwitzke & Partner. The room shell appears reduced and monochrome, allowing the store to be reimagined time and again, like a blank canvas. All the furnishings are based on the simple principle of the square box, which can be put together and arranged flexibly. A total of about 2,400 boxes were made for the branch at Schwanthalerhöhe and used as furniture, to present the products, and as room dividers.

Source of picture: Buchmarkt