California on Berlin's Kudamm

From retail space take-over to turn-key realization

The premium denim label 7 for all mankind, which belongs to the US-based VF Group, is driving its growth in Europe through its own stores. As part of this retail expansion, a store was opened on Berlin’s Kurfürstendamm in the typically clear and relaxed design of the Californian jeans brand. Within three and a half weeks – from handover to opening – we performed all classic interior fit-out works. The materials exude Californian clarity: concrete, steel, light oak and spacious white color. Special challenges were the remodeling of the existing staircase with open steps and the redesign of the landmarked building’s façade.

Location: Berlin, Germany
Opening: April 2011 
Size: 125 sqm
Realization: Schwitzke Project