Start in Europe

Pilotstore at Berlins Ku’damm

In Australia, Cotton On is a giant. The young fashion retailer with its different product lines now operates around 1000 stores all over the world in places such as Australia, New Zealand, South Africa, USA, Asia and the United Arab Emirates. With its pilot store on Berlin’s Ku’damm, the company from North Geelong, Melbourne, Victoria started its European expansion for its main concept Cotton On. Already during approval planning and the talks with the property owner, we were able to offer valuable support; besides fitting out the complete store as well as managing the technical services needed on site, we coordinated the delivery and logistics of furniture and merchandise. The store’s concept is characterized by a mixture of simplicity and individual décor in a used look, such as pallets, fruit crates, tool cabinets or also suspension lamps made with jam jars.

Location: Berlin
Opening: August 2011
Size: 600 sqm
Realization: Schwitzke Project