Moll Gruppe with new
Technical sophistication for luxury vehicle segment
In the middle of Düsseldorf’s bustling shopping district, near Prada, Gucci and Louis Vuitton, customers have the possibility to buy a Lamborghini, Aston Martin or McLaren. Moll Gruppe repositions itself with a representative showroom at Berliner Allee in Düsseldorf on roughly 350 square meters. One might almost get the impression that the purchase of a car was a secondary matter, because the showroom appears at first glance more like a lifestyle location than a store. From demolition works via all construction trades to showroom equipment with custom-made installations, the turnkey implementation was handled professionally and efficiently.
Special emphasis was placed on multi-media capability and technical sophistication. The entire lighting system can be activated and controlled via tablet; 4K LED installations for media displays are located both inside the showroom and at the outside access point, clearly visible from afar. The materials, all of which were installed in the highest quality, look particularly striking thanks to an elaborate metal alloy that lends the showroom a very expressive look.