Wrangler loves Leipzig
Comeback for american jeans brand
Wrangler launched its retail comeback with the brand’s first self-managed store in Europe at Neumarkt in Leipzig, opening with the slogan “Wrangler loves Leipzig”. The store’s design builds on the tradition of the US jeans brand by using vintage and industrial elements and translating them into a modern zeitgeist. As Wrangler’s partner for the implementation of the 140 sqm pilot project, we not only took on the entire project management and turnkey implementation; in close collaboration with the English architecture firm Checkland Kindleysides, we also developed all merchandise display units and produced prototypes for the showroom in Duesseldorf, for instance the “drawing table”, a mid-store display unit for the presentation of jeans with a full-length slanted metal grid in industrial style.
Opening: August 2012
Size: 140 sqm
Realization: Schwitzke Project