Schwitzke Project builds
French luxury label at Düsseldorfer „Kö“
Zadig & Voltaire advances its expansion in Germany. After a shop-in-shop in ‘Breuninger’ department store in autumn 2013, the French fashion chain now opens its next sales outlet in Düsseldorf. The new store on Königsallee, the city’s famous shopping street, is characterized by its noble and minimalistic design which elegantly integrates the building’s given architecture. The generous room height of five meters is a striking eye-catcher. All ceiling installations are visible; concrete elements have by and large been left in their original, untreated condition. The installed materials range from wooden surfaces with a glossy varnish via powder-coated matt steel fixtures all the way to a noble, cement-based flooring. Angled mirrors with a height of four meters create interesting reflections and make the room seem even larger.
The overall store presents itself with its very own flair; Zadig & Voltaire shows its fashion lines for women and men as well as accessories in an ambiance that fits the brand perfectly. For Schwitzke Project, the responsible general contractor, this meant a lot of attention to detail and complex constructional measures with a long list of involved trades. The refurbishment was implemented within the short time period of only six weeks. Schwitzke Project brought the French luxury label’s look and feel into the prime location in the fashion city on the Rhine and was responsible for all refurbishment and interior fit-out works in the store’s 250 square meter sales area.