AppelrathCüpper Dortmund with new Look
New design for ‘Evening’ and ‘Outdoor’ departments
Retail design fresh-up: On Wednesday, AppelrathCüpper opened the ‘Evening’ and ‘Outdoor’ departments in its Dortmund branch after elaborate renovation and modernization works. Schwitzke & Partner has given the sales space a more emotional design that reflects the zeitgeist. During the refurbishment works, which took several weeks, special emphasis was put on the upgrade of the overall appearance of the sales space and the clear differentiation between product ranges. The subsidiary of Douglas Holding strengthens its position in the premium segment.