Bayer 04 Leverkusen opens sports bar and new fan shop
Bayer 04, take two: After the successful establishment of its fan shop in Leverkusen, the German football club Bayer 04 has opened a second shop in Bergisch Gladbach. Furthermore, in time for new season’s first home match, the club opened the newly designed sports bar “Schwadbud” in its stadium, BayArena. Schwitzke was responsible for the design and turnkey realisation of both projects, implementing the coherent brand story and once more positioning itself as a professional consultant for Bundesliga clubs.
Services: Design, graphics, turnkey implementation