Benefit Cosmetics opens its first boutique in Germany
Benefit Cosmetics, a Californian subsidiary of the luxury goods conglomerate LVMH, opened its first store in Germany. Schwitzke Project supported its client’s market entry as a general contractor and implemented the refurbishment works in the 85 square meter boutique, which is located in a landmarked building in Essen-Rüttenscheid. The popular brand’s unique selling point is its one-of-a-kind retro packaging in connection with creative and humorous product names. Correspondingly, the store design is colorful and features many lovely details: Powdery pastel colors, dollhouse-like furniture, playful lettering and white high-gloss wall panels create an ambience that fits the label perfectly.