Schwitzke plans and builds for Switzerland’s largest media retailer
Ex Libris positions itself with customer-oriented cross-channel concept
Ex Libris, a Swiss media discounter, opens the first store built according to its new shop concept in Schaffhausen (Switzerland). The company, which is part of Migros Group, presents itself with a homely and cozy look in this center store. Schwitzke designed and built the pilot store and lent the sales area of roughly 90 square meters an emotional, stylish look. The new concept is aimed at demand creation; its theme worlds communicate with shoppers in an emotional and customer-oriented way. Two more pilot stores will open soon in Burgdorf and Aarau.
Schwitzke & Partner: Store Design, Light Concept
Schwitzke Project: General Planning, Project Management