Schwitzke & Partner
Schwitzke ID

Gourmet Brand with Personality: Gepp’s Repositions Itself as the Sauce Maker

If sauces are the cherries on top of a dish, what does that make the sauce makers? This question guided the Schwitzke Group in coming up with a comprehensive rebranding concept for the gourmet brand Gepp’s: from strategic branding to visual identity and store design. Since the end of June, the company has been rolling out its new strategy and has already opened three roughly 60 square meter center stores with their new design in Hannover, Saarbrücken and Frankfurt.