Moll Gruppe with new Premium-Showroom
Moll Gruppe repositions itself with a representative showroom in a new location at Berliner Allee in Düsseldorf. On roughly 350 square meters, the showroom not only presents cars, but also conveys a certain lifestyle and passion for the luxury vehicle segment. One might almost get the impression that the purchase of a car was a secondary matter, because the showroom appears at first glance more like a lifestyle location than a store. Only three selected models from the company group’s portfolio of premium brands are on display in the inner-city showroom and serve as ‘appetizers’ for customers.
We were commissioned to develop the showroom design and to implement the refurbishment works.