FC Schalke 04 opens pop-up store in Recklinghausen’s Palais Vest center
Schwitzke designs and builds Royal Blue fan world within one month:
The ‘Royal Blues’ have a new pop-up store. In Palais Vest center in Recklinghausen, the traditional football club FC Schalke 04 surprises its fans with a shop that combines the worlds of football and mining. Only one month passed between the award of the contract and the store’s completion. Schwitzke designed and built a store that is reminiscent of a mine shaft and underlines the club’s roots.