Emotional brand story for Sinsay flagship store in Zakopane
The Polish brand Sinsay, an affiliate of the renowned retail group LPP headquartered in Gdansk, opened its first flagship store in the Polish winter sports center of Zakopane at the beginning of July. The emotional store concept created by Schwitzke & Partner gives the young and trendy brand a unique identity. The brand story is told through sharp contrasts; the store’s interior is characterized by its insular layout concept.
In addition to Sinsay, Schwitzke & Partner has developed concepts for the brands House and Mohito, which also belong to the vertically structured LPP group, and supervises the realization of numerous stores in Eastern Europe.