Schwitzke ID

Showroom Design for Hamburg’s Southern Überseequartier

Hamburg’s city centre is growing towards the waterfront of the River Elbe: A new city district, Southern Überseequartier, is being developed near Magdeburger Hafen basin. It will be one of the most prominent locations in HafenCity, connecting the city centre to the river and also enlarging the city’s overall area. The new city district offers a mix of residential buildings, work spaces, trade and gastronomy. For our client Unibail-Rodamco, Europe’s leading listed real-estate group, we developed a corpoate design concept for the showroom aimed at marketing the project. Supported by specially designed pictograms and information boards the clear design creates an inspiring project overview and at once reinforces Überseequartier`s corporate identity.