Raw, bold, unique: Brand Launch TRU Fitness

First Fitness Brand developed by Schwitzke ID launched in Hamburg

Last Thursday, our client TRU Fitness celebrated its brand launch with the opening of a first studio in Hamburg. The mission is to establish sports as a lifestyle, to unite like-minded sports enthusiasts and to reach for higher goals – in a true, raw and bold way. For this new fitness brand, our design department Schwitzke ID has created a unique personality with a strong yet clear visual identity.

We are beyond proud to be part of this exciting brand development and wish all the best for a successful start!

Skills
Brand Story & Naming
Logo
Corporate Design
Branding Concept

true, raw, bold – that is what TRU Fitness is about

Founded in 2010 as part of the Dusseldorf-based Schwitzke Group, today, a true design and marketing agency stands behind Schwitzke ID, with a team consisting of designers from various disciplines along with strategy and marketing experts. True to the motto “all about the brand”, they create strong brands with a clear identity that delights people and holds potential to become a favorite brand. We are creating authentic brand personalities and an entire universe to go along with it: from the visual identity and brand story to all points of contact and even communication – whether offline or online.

Schwitzke ID is part of the Schwitzke Group. Together we create customized, innovative solutions from a single source. From Brand Strategy to Architecture and Design to Turnkey Construction.