“Future Store” Branding
For the purchasing association Intersport, Schwitzke developed and realized a transnational retail and branding concept. The objective was to address customers better, increase emotionality and use more digital elements. With the motto ‘sport to the people’, Intersport positions itself as a contact partner offering high quality services and advice. The new branch concept takes this thought and strengthens the purchasing association by providing an image that distinguishes the umbrella brand while also providing regional accents at the respective locations. Clear visualization and coherent branding indicate the separate areas of the range. Highlights are the newly created areas Action Place, Pro Place and Experience Place.