We create identity, with the power of design.
Authentic brands with substance and attitude will increasingly provide cross-industry orientation in the future more than ever. This requires personality, character and identity. We want to inspire you to question the status quo, to change things and give brands new strength in terms of content and design – with the power of design and people at heart. In doing so, we follow our principle of “human design,” which brings all decisions back to human scale instead of relying purely on data.
As a visual business consultant, we have to understand brands above all else. And to understand brands, we have to look at the origin and DNA of the brand. We have to look left and right to see references, recognize bridges and grasp the big picture. That’s why we work in an interdisciplinary way, guided by current market topics and the challenges our clients face. We find inspiration in other industries and diversity in our own team. We look for cooperative partnerships with our sister companies as well as our clients – because we believe you can see better together and do much more.
Listen, set goals, team up, create greatness, spread the joy!
We start at the very beginning, with the brand’s values, strategic orientation and identity. We see what makes it unique and desirable, what its roots are and where it should go in the future. We think about who the brand should reach and inspire. That’s how we stake out the potential terrain – and create the foundation for all further decisions.
Development of brand personality
With the vision and the potential of a brand in view, we develop ideas and every single measure to create a coherent whole. We give brands a face, a character and a personality – features that create identity, build trust, express reliability and offer orientation. And we leave out everything else.
Typography & color palette
Graphic elements & pattern development
Corporate design manual
When everyday life, communication and perception take place increasingly digitally and on smartphones, real places become more and more important. But in order to become a center of attraction for people, neighborhoods, squares and places also need to have a meaning and unique position. We combine branding and design with an understanding of space and transfer brands and visions from 2D to 3D. We build the bridge between communication design and architecture, work out the unique position of a place and give it a memorable face and a story that can be told. For places with meaning, for people.
Implementation in space
We think of brands multidimensionally and transfer their individual identity into space. We shape their home, the place where the brand interacts with people. We create adventurous spaces and favorite places for our clients’ customers – spaces and places where they feel comfortable, can experience the brand’s world and want to return.
Shop window design
The world has no borders. There are just loading times, not opening times. Any product can be bought anytime, any information can be called up anywhere. If you can’t be found online, you practically don’t exist. That’s why we are at home on the web, developing digital strategies for holistic communication and a new dimension of substance and transparency.
Web & app design
Digital in space
The classic approach: big words, little content or a lot to say and no ideas. What a brand says where and how is a crucial part of its strategy. Because every personality needs a language to tell their story. We know all the sides – the brand, people, channels – and know how to place crucial messages in the right places.
PR & marketing
Editorial & topic planning
Text & editing
Editorial design & production
Social media planning
Development & support of social media
Development of image content
Video & photography