Strengthen and expand premium strategy


AppelrathCüpper continued to expand its premium strategy with a significant consolidation of its accessories areas. We developed a feminine, contemporary design that emphasizes the multi-label stores’ fashion expertise. The new look is elegant and feminine; the material is premium and harmonized with a lot of flair. Visitors are pampered by the walnut wood, discretely used brass, padded fabric walls and seat benches in soft pink. A tiered design optimizes the merchandise presentation, and feature walls accentuate the brands and allude to the theme of fashion & accessories. Integrated clothes racks provide an entire outfit in no time.

“Light details unconsciously determine the well-being of the customer.“

Sensual world of lingerie

Further, we created the design for the Cologne-based fahion chain‘s first lingerie division. The result is an indulgent world for undergarments in the nordic style. Textile wallpapers, flexible rear wall solutions, attractive resting points and six generous fitting rooms create a bright ambience with wellness character.

Shoe & accessories department
Zeil, Frankfurt

Laundry department
350 square meters