Skin Care staged at the highest level

Douglas Pro

For the Douglas Pro Store in Hamburg Eppendorf, we created a store design with a touch of luxury and a clear character in collaboration with our client Douglas. The novel retail format is part of the company‘s new brand strategy and is supposed to strengthen the positioning within the premium segment. The modern, clear atmosphere with light walls and a cast floor is complemented by luxurious brass and gray velvet. Shelves in anthracite set urban contrasts. With entering the treatment area as well as the customer corridor and toilet, the design changes to a more feminine, yet soft atmosphere with light powdery shades and fluent curtains. The store’s central highlight is the inviting Beauty Table where customers have the chance to test products and to experience the assortment.

Eppendorf, Hamburg
100 square meters
2 floors

The room has to transport the intention of the customer.

Douglas Pro-Store
Hamburg

Douglas Pro-Store
Hamburg

Douglas Pro-Store
Hamburg

Douglas Pro-Store
Hamburg

Douglas Pro-Store
Hamburg

Douglas Pro-Store
Hamburg