US-Brand in London’s Best Location

Tommy Hilfiger Flagship Store

With the flagship store on famous Regent Street, we designed a destination for the American premium label that places the focus on digital elements and completes the omni-channel strategy. The brand‘s world is showcased across two floors in a classic, cool American look. Its design language adds an elegant and nautically inspired atmosphere with numerous details: Mid-room furniture whose shape and material language are reminiscent of a yacht, fishbone parquet, surfaces emblazoned with the initials “TH”.

Retail across all channels

Digital elements are placed throughout the entire store for a profound shopping experience: The visitor can display a T-shirt in the right color and size on the shelf at the touch of a button or view the label’s entire collection on a screen. Customer value is always the priority. An additional highlight is the People’s Place – a restaurant concept that invites customers to hang around, underscoring a holistic brand experience.

Regent Street, London
1.000 square meters
2 floors

DOB Tommy Hilfiger Flagship Store London

Classic Yacht Tradition

Tommy Hilfiger Flagship Store
London

Accessoires Tommy Hilfiger Flagship Store London

Tommy Hilfiger Flagship Store
London

Tommy Hilfiger Flagship Store
London

Tommy Hilfiger Flagship Store
London

Tommy Hilfiger Flagship Store
London

Tommy Hilfiger Flagship Store
London

Tommy Hilfiger Flagship Store
London

Tommy Hilfiger Flagship Store
London