PVH: nonstop building transformation.

Key facts at a glance:

  • Challenge: Ongoing refurbishment and fit-out of the German headquarters of PVH, the holding company of Tommy Hilfiger and Calvin Klein.
  • Special features: Landmarked building with dozens of individual projects from the facade to the roof; from offices, showrooms, and the reception area to a restaurant and cinemas.
  • Approach: Holistic support; nearly daily presence since 2006; close cooperation with Amsterdam PVH designers and institute for protection of historic buildings.
  • Design: PVH design team

PVH I Düsseldorf
The reception area: modernist design in a loft-like factory atmosphere

PVH I Düsseldorf
The cafeteria: fitted out under landmark status, from the floating screed to the upscale interior

PVH I Düsseldorf
In tune with dining trends: the restaurant, with long rows of leather seats

 

Reaching skyward – frameless glass office partitions afford a light-flooded, sound-insulated workspace.

 

The Alte Mälzerei in the Düsseldorf Zollhafen (old customs port) is a landmarked six-story brick building built in 1897. It serves working and representational functions for PVH – the headquarters of Tommy Hilfiger and CK for DACH and further regions.
The uninterrupted fit-out began in 2006. Today the reception area is a stylish People’s Place. The latest collections are staged in multimedia showrooms and fully digital cinemas. The fashion designers work in lounge-like spaces. Schwitzke Project’s responsibilities range from the newly designed restaurant, complete with high-quality kitchen technology, to the modernization of the executive floor.
None of this would be possible without the almost daily collaboration with PVH, on-site and internationally. Schwitzke Project is there, flexibly and on call, to take on the next unconventional design idea and find ways to realize it in the existing building structure – jointly with the relevant authorities.
A call is just coming in. A new installation in the underground garage? No problem, we’re on our way.